Virgin blogger!

Hi, i have read many, helped with story ideas for many but never actually thought about writing one myself ....a blog that is. But as i sit here now, poised to launch my dream business venture, incorporating two of the things i love most, I realise a blog is one of the most important tools i can use to help promote and spread the word of my new endeavour.

I have written articles, stories, theses, you name it for educational purposes or for work, but to write a blog leaves me slightly bewildered and not quite knowing where to start. How will i keep readers entertained and wanting more? How do i stop it being too "dry" and overly informational and how can i incorporate humour or any witticisms? What about the design layout? I need this to have the feel of luxury but be fun yet informational at the same time. My new business venture involves a property finding business in the South of France so my blog needs to incorporate everything to do with life in that area. Well, here goes ..... nothing like the present to launch that new idea!